Privacy Policy

American Standard Gold ("ASG," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website americanstandardgold.com, use our services, or communicate with our advisory team. Please read this policy carefully. By accessing or using our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you express interest in obtaining information about our products and services, participate in activities on our website, or contact us directly. This includes:

• Full name, email address, phone number, and mailing address
• Financial information relevant to precious metals advisory (investment goals, portfolio size, retirement account details)
• Government-issued identification for compliance and verification purposes
• Communication preferences and correspondence history

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, access times, pages viewed, campaign attribution, and interactions with calls to action. We also measure visible active browsing time, maximum scroll depth, form starts, and clicks on telephone, booking, and download links. These engagement measurements do not capture the contents of form fields and are not session recordings. We use a first-party browser identifier to connect visits across sessions; a session ends after 30 minutes of inactivity. If you later submit a form, that browsing history may be associated with the contact information you provide so our advisory team can understand your request and prior engagement.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our advisory services and website
• To process and fulfill precious metals transactions and IRA rollovers
• To communicate with you regarding your account, transactions, and advisory services
• To send you market insights, educational content, and promotional materials (with your consent)
• To comply with legal obligations, including anti-money laundering (AML) and know-your-customer (KYC) requirements
• To improve our website, services, and customer experience
• To detect, prevent, and address technical issues, fraud, or security concerns

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our business, including IRA custodians, payment processors, shipping and logistics partners, and technology providers. These parties are contractually obligated to protect your information.
• Compliance and Legal Obligations: We may disclose information when required by law, regulation, or legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

4. Cookies and Tracking Technologies

We use cookies, local browser storage, pixel tags, and similar tracking technologies to enhance your browsing experience, analyze website traffic, understand visitor journeys, and attribute visits to marketing campaigns. These technologies may assign your browser a persistent identifier and may connect activity to information you later provide through a website form.

We use third-party analytics and marketing services, including Google Analytics and Klaviyo. When you click a link in an ASG email or text message, Klaviyo may recognize your browser through an encrypted link parameter and first-party cookie, associate subsequent website activity with your Klaviyo profile, and provide campaign attribution and engagement data to ASG. These services have their own privacy policies governing their use of information. You can control cookies and stored website data through your browser settings, although disabling them may affect certain features and attribution accuracy.

5. Data Security

We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of sensitive data in transit and at rest, secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it in accordance with applicable regulations.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal retention requirements
• Opt-Out: Unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly
• Do Not Sell: California residents have the right to opt out of the sale of personal information under the CCPA. We do not sell personal information.

To exercise any of these rights, please contact us using the information provided below.

8. Third-Party Links

Our website may contain links to third-party websites, services, or applications that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a revised "Last Updated" date. Your continued use of our services after any changes constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: